Sparking Urban Revitalization

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5 STEP GRAFIK INTERVENTION PROCESS

Follow these 5 steps to create an intervention in your own community.

offical-steps

STEP 1: IDENTIFY

Locate an area of a town that has a notable history and location, in contrast to a current state of abandonment. Considerations of public visibility, proximity to a downtown or vibrant corridors should also be considered.

The goal in to bring awareness to forgotten urban areas, corridors or buildings.

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STEP 2: RESEARCH

Identify several buildings that can be thoroughly researched and documented. The information of the buildings’ historical usefulness will be projected onto the building façade creating a juxtaposition thus illuminating each building’s current potential.

Research Suggestions
Chamber of Commerce
City Hall
Local historical societies
Newspaper archives
Talking with the locals

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STEP 3: DESIGN

Each Grafik Intervention application inevitability creates unique and independent visual variations for each of the building façades. These facade variations will make the images more specific to the building upon which they are displayed.

This unique embellishment is intended to provoke not only a viewer response, but also a site-specific memory of the message.

Design Considerations
Audience
Color
Contrast
Facade
Scale
Structure
Typography

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STEP 4: PROJECTION

Select a date and time to project the final applications on the building facades. It is suggested that several trial run applications are performed to ensure optimal legibility and message communication.

During trial runs, track the sunset times, legibility of text, contrast of images along with color and the amount of vehicle and or pedestrian traffic.

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PROJECTION TIPS

Go Full Screen
There is nothing hardcore about the Windows or Mac operating systems so don’t let people see them when you are projecting. Launch your files full screen so that your content is the only thing people see. I usually go so far as to keep the lens of the projector covered until my files are up and running.

Hide Edges
Whenever possible use a black background so that the edges of the projection will blend unnoticeably into the wall in which it is projected on. 4:3 rectangular projections tend to ruin the magic.

High Contrast
Colors and grey tones often get lost in the ambient light that is inevitable in most outdoor projection situations. To help combat this use true white and black values in your media as much as possible.

Match Surroundings
Be intentional with where your project. There are lines, edges, curves, and surfaces all over the city waiting to display your message, make sure you don’t treat them all in the same way. Good projections will fit into the architecture they are projected on.

Additional Tips
For additional projection tips and suggestions visit instructables.com projection tips.

STEP 5: EVALUATE

Design and print small questionnaire cards. The goal of the questionnaire cards is to engage the general public with a series of thoughtful questions that help evaluate the success, visual interest and communication methods achieved with the projections.

Printed questionnaire cards will elicit information from the general public as they pass by the selected case study buildings and become engaged by the dynamic projected visuals and the real-time discussions.

The questionnaire cards should include at least five unique questions that are designed to further engage the public about the information that is being digitally projected on the building facades. The questions should be designed to be simple in structure that allow for quick responses from participants. Think about daily routines and what made someone stop and look at the projections.

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INTERVENTION TOOLS NEEDED

Projector
Power strip
Extension cord
DC to AC power inverter (minimum 300 watts)
Car with working battery
Laptop
Tripod
Digital SLR camera
Questionnaire cards

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USAGE REQUIREMENTS

Grafik Intervention is designed as a community based Creative Commons project, open for anyone to implement in their own community.

Usage of the official Grafik Intervention process is on condition that each intervention taking place provides substantial documentation of the complete process from research to final evaluations. The documentation will be used on the Website, Facebook and Twitter.

Download the official 5 step Grafik Intervention DIY process.

Interventions that place are encouraged to share their work on the Grafik Intervention FacebookTwitter and other social media pages for proper documentation and growth of the project. Project intervention participants are also encouraged to post their process, discoveries and final applications.

Before beginning an intervention in your own community, please contact William Culpepper using the contact from for more information.

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Creative Commons License

Grafik Intervention is licensed under a Creative Commons NonCommercial License.
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