Sparking Urban Revitalization

San Marcos is located in an area locally referred to as Central Texas and has a current population of 46,685. The city is 29 miles southwest of Austin and 47 miles northeast of San Antonio. Interstate 35 is the main highway through the city. San Marcos is situated on the Balcones Fault, the boundary between the Hill Country and the Coastal Plains. Along the fault, many springs have popped up, such as the source of the San Marcos River, a notable water feature.

The eastern part of the city is blackland prairie suitable for farming; the western part consists of grassy rolling hills often marked with cacti. The area is considered to be among the oldest continuously inhabited sites in the Northern Hemisphere and is home to Texas State University–San Marcos which currently has a population of 34,087 students.

The interventions were completed by Texas State University’s Communication Design students for Assistant Professor Rose Newton’s Typographic Design class with projections taking place on March 22nd on properties between Fredericksburg St. and West MLK Dr.

Photography by Seth Davis and Amy Searle.

Special thanks to the 2012 Texas State University Communication Design students and Rose Newton.

San Marcos, Texas


Texas State University
Communication Design

Rose Newton

Social Media

Previous Interventions

Flagstaff, Arizona
Big Rapids, Michigan
Grand Rapids, Michigan
Ada, Ohio
Bryan, Texas
San Marcos, Texas
Charlottesville, Virginia